WWW::AdManager

Description

WWW::AdManager is a module which implements a web advert management system. This is based around linked images, that are organized into "campaigns". Within each campaign, the admanager randomizes the display of images, and tracks both "page impressions" - i.e. the number of times the image is displayed - and "clickthroughs" - i.e. the number of times the image is clicked on.

The module also provides an administration web interface, which can be served through a access restricted URL, for creating and updating campaigns and adverts, and displaying usage stats.

The interface support implementation both through CGI and mod_perl. mod_perl is highly recommended, especially where there are more than one adver to display per page.

The insertion of adverts into pages is done using SSI (server side includes - see http://httpd.apache.org/docs/mod/mod_include.html, for example). The module does both logging of each relevant transaction (clickthrough / page impression) and live compilation of stats.

Campaigns can be sub-divided into sub-campaigns for more convenient organization of adverts.

Installation

The usual ...

> perl Makefile.PL
> make
> make install

Copyright

Copyright (c) 2001 Ave Wrigley. All rights reserved. This program is free software; you can redistribute it and/or modify it under the same terms as Perl itself.

Author

Ave Wrigley <Ave.Wrigley@itn.co.uk>